A New Network

SmackDown is once again on the move. WWE's blue brand will reportedly be broadcast on Fox starting in October of 2019. For the past year and a half, SmackDown has been airing live on USA on Tuesdays. It made sense for WWE as the company's flagship program, Raw, airs live on Monday nights on USA. With SmackDown once again moving to another network, how will it affect the current WWE landscape?

I think the biggest change will be the official end of the brand split as wrestlers will now appear on both shows. Fox is not a cable network. It broadcasts over the air for free meaning there are more eyes on it than USA. With more people watching SmackDown, I would think that WWE would want to showcase their top stars on a weekly basis and the only way to do that is to merge both Raw and SmackDown once again. The brand split's end seems imminent as pay-per-views now feature both brands. The move to Fox could prove to be the final factor that reunites the Raw and SmackDown rosters.

Another possible change is that SmackDown could go on tape delay again. Aside from a few special episodes, SmackDown was taped on Tuesdays and aired on Thursdays and for a few years on Fridays. When it moved from SyFy to USA, the decision was made to have it air live on a weekly basis like Raw. Will the move to Fox change that? I think there is a strong possibility as the last three over-the-air broadcast networks to air SmackDown all aired it in a taped format. UPN, the CW, and My Network TV all broadcasted the blue brand on tape delay. Fox is a bigger network though and is grouped together with CBS, ABC, and NBC as one of the "Big Four" networks. With ratings being king on television, the only way to ensure good SmackDown ratings every week on Fox is to have it air live to avoid spoilers being leaked on the internet.

The last factor I'll talk about in this post is the day and time SmackDown could air on Fox. As of now, the blue brand airs from 8-10 PM on Tuesday nights. Will Fox change that or possibly change it to a three hour show like Raw? I doubt that SmackDown will be expanded as Raw faces criticism for its three hour length. As for the night, SmackDown will most likely end up on Tuesdays or Wednesdays. Fox will air some Thursday Night Football games this season and there is absolutely no way WWE will allow it to air on Monday directly against Raw. I also do not see Friday night as a potential slot as ratings could fall.

Those are some of the factors that could change both SmackDown and the WWE landscape. A new network could lead to an end in the brand split, a new night for SmackDown on television, and the possibility that the show could go back to a tape delay format. If I were in charge, I'd have SmackDown air live on Tuesdays and keep it as a two hour show. Hopefully it will also reunite the rosters and bring about a quality that has been missing from the blue brand for quite some time.