Too Much of a Good Thing?

I am a die heard professional wrestling fan. I was hooked on the violent form of sports entertainment ever since I was a kid when guys like Stone Cold Steve Austin and the Rock were the top stars of the industry. In fact, the professional wrestling industry was at the height of its popularity as World Wrestling Entertainment and World Championship Wrestling were battling for television ratings and the title of the top professional wrestling company in the world. WCW was eventually bought out by WWE leaving Vince McMahon’s wrestling empire as the undisputed champion of sports entertainment. WWE has since gone on to launch the WWE Network, and the amount of weekly programming WWE produces has increased drastically. While more programming sounds good on paper, is it a good idea in all actuality?

I do not think it is. During the height of professional wrestling’s popularity, WWE’s weekly programming consisted of two hours of Monday Night Raw, two hours of SmackDown on Thursday, and a three hour pay-per-view one Sunday a month. Let’s compare that to the current amount of WWE programming.

Monday Night Raw has since expanded to three hours with a 30-minute kickoff show, which is streamed, on YouTube and the WWE Network, that precedes each episode. SmackDown is still two hours long, but it too has a 30-minute kick off show that streams on YouTube and the WWE Network as well as a post show called Talking Smack that runs about 20-30 minutes on the WWE Network. WWE recently launched 205 Live to showcase its cruiserweight division. The show airs on the WWE Network after SmackDown, and the debut episode was about 50 minutes long. NXT, a show featuring WWE’s developmental system, airs for an hour every Wednesday. Pay-per-views have since increased to about two a month that run an average of three hours long. There is also a one-hour kickoff show for each pay-per-view unless the pay-per-view is the Royal Rumble, Wrestlemania, SummerSlam, or Survivor Series in which case the kickoff show is two hours long.

That is a massive amount of weekly WWE programming to watch each week. For hardcore fans, watching that much wrestling a week is not a big deal. However WWE often tries to attract non-viewers and casual fans to its product, and I think this much programming in one week can be overwhelming. I consider myself a hardcore wrestling fan, and I have trouble keeping up with all the weekly wrestling shows WWE produces. I can only imagine what a casual fan must go through when trying to understand the storylines playing out on WWE programming.

I think WWE should consider cutting back on the amount of programming it produces. Perhaps reducing Raw back to two hours or eliminating the kickoff shows could help the situation by eliminating the feeling of being overwhelmed. Back when WWE had its highest ratings, it had only a few hours of programming a week. Maybe WWE could reflect on what made it so popular and try to expand upon that instead of its amount of weekly television shows.