SmackDown vs Raw…Again Part 2

In my previous post on the WWE brand extension, I discussed its history from its inception until it was pashed out completely. In this post, I will talk about why I am not a fan of WWE’s decision to bring back the brand extension, and why I think not having separate rosters is the way to go.

The last time there was a brand extension in WWE, both shows started out as equal before more and more attention was given to Raw each week. Maybe it was because SmackDown is on tape delay and Raw is live or maybe it was because Monday nights attain better ratings than Thursday nights. Either way, with each passing year, more attention was given to Raw than SmackDown as Raw always had guest stars, special episodes, and the most popular wrestlers on the roster. I do not see that changing because Raw has more airtime than SmackDown since it is a three-hour show. Raw will need to retain viewers for an extra hour and a way to do that is by having guest stars, special episodes, and the most popular wrestlers on the roster.

Another reason I am not a fan of the brand extension is because of what happened to the championships. Every championship was essentially doubled during the last brand extension, and it took away the prestige of winning a title. I have no problem with their being two midcard championships. However, having two tag team champs, women’s champs, and world champs is ridiculous and defeats the purpose of having those belts as those titles are supposed to represent the best tag team, woman, and man in WWE. I really hope WWE decides to leave the championships alone and have the champions appear on both shows. That would keep the prestige of the titles in tact.

I think that having one roster is the way to go because it keeps things simple. The championships remain prestigious, you can catch your favorite wrestlers on both shows, and storylines are a lot easier to follow. With two separate rosters, you have two separate shows, which doubles the amount of storylines and rivalries to follow. Some of these feuds might be between two wrestlers that nobody cares for, and instead of having a better overall product with few quality storylines, you get a worse product with more storylines that do not capture the attention of the audience. Also, there might not even be a payoff match at a pay-per-view. WWE’s montly pay-per-views are only four hours long if you include the kickoff show and with WWE having two separate rosters with their own storylines spread across five hours of weekly television, it will be nearly impossible to have all those rivalries culminate with a payoff match.

That is why I am not a fan of the brand extension, and why I think the WWE should not separate the rosters. The last time WWE separated the rosters, it failed. It started out well, but it ultimately did not work and the quality of WWE programming suffered because of it. Hopefully this time WWE does the brand extension right or ends it fast.